PHYTO’s Patrick Alès
Remembering PHYTO Paris Founder Patrick Alès
We recently lost a beautiful pioneer and innovator, Patrick Alès. The founder of PHYTO Paris invented the blow dry and created the botanically-based international brand Janet St. Paul Studio for Hair & Beauty is proud to represent as the North American flagship.
“I fell in love with the way Mr. Alès appreciated beauty. The energy that he brought to his work was always based in taking care of people and helping them see their intrinsic beauty,” Janet St. Paul said. “It is an honor to continue on the teachings and respect that he had for helping women and men achieve beauty through healthy products and techniques.”
Janet St. Paul
Mr. Alès was famous for his 1966 invention of “Le Brushing” which revolutionized hair styling. In addition, he was known for working with iconic clients such as Brigitte Bardot, Jackie Kennedy, Catherine Deneuve, Maria Callas, among other celebrities. However, it was his inspiration for his innovative product line that we celebrate today.
They say necessity is the mother of invention. When the hands and respiratory systems of stylists began to suffer from the chemicals inflicted upon them by the new styles of the 60s and early 70s, Patrick Alès saw a need. He began creating gentle but effective formulas that he believed would be more healthful–for both the stylists as well as the scalps of his well-heeled clientele.
“I started to look at plants, and to see how they grow and survive – I began to think it is possible to look at how to create a synergy with the human body and nature to create something more gentle.”
We encourage you to explore his amazing garden to understand the man behind one of the most innovative brands ever created in this industry.
At Janet St. Paul Salon for Hair & Beauty, every day whenever a client sits in a chair and we begin the journey toward celebrating their unique beauty, we continue the mission of Mr. Alès of treating people with gentle but powerful care.
Janet added, “I’m so deeply grateful to have known him. I can think of no better way to honor his memory.”